There are a few t-shirts that probably should not be worn, even in a sense of irony. Anyway, irony is often overlooked by many observers.
I'm familiar with the term 'Alpha Bitch,' presumably the feminine form of 'Alpha Dog,' the dominant dog in the pack. For the more conventional, 'alpha male' and 'alpha female' apply appropriately to the species Homo sapiens with no aspersions. When worn on a shirt, they seem totally presumptuous.
But, getting back to the Alpha Bitch t-shirt, it comes in several designs and colors. This one comes in eight different colors: red, blue, black, gray, etc. It sells for $24.95; it is hard to imagine someone wearing one, yet I've seen more than one in real life. What are people thinking?
Shirts like this make a good case for at least minimal dress codes.
I cannot imagine someone wearing one on an occasion for possibly meeting guys. Maybe the message has the same effect as 'I've got herpes!" And, it's true: some women (and girls) are bitches (like the four in Mean Girls); but the smart strategy for mean girls is to disguise it.
And how is the message going to be received? Some guys may take it as a challenge; and some gals, too. The wearer may inspire thoughts of the type, "No you're not; I'M THE ALPHA BITCH!" Will that result in what some guys want to see: a cat fight? [I'm not sure why guys like this; it's not like the fighters' skill is very much.....]
And wearing a message shirt means that anyone period can read it. Can you imagine someone's granny's reaction on seeing her granddaughter in one?
As a matter of fact, the only setting I can imagine wearing one of these t-shirts is in a wet t-shirt contest.